What is Marketing

1. Marketing is the business function that

• identifies customer needs and wants,
• determines which target markets the organization can serve best, and
• designs appropriate products, services, and programs to serve these markets.

It guides the entire organization.

2. The goal of marketing is

• to create customer satisfaction by building value-based relationships
  with customers, in conjunction with other internal and external business units.

The end-result is

• gaining market leadership by understanding consumer needs and finding solutions of superior
  value, quality, and service.

*definition*Marketing is the process of planing and executing the development, pricing, promotion and distribution of goods and services to achive organizational goals

- Marketing direct the flow of product within an economy from producer to consumer by anticipating and satisfying the needs and wants of the markrt through the exchange process