Market Segmentation n so on.....

Market Segmentation is the process of dividing the total market into distinct submarkets or groups based on similarities in their wants, needs, behaviors, or other characther.

Market segments are group of consumers who are similar to each other in meaningful way and who will respond to firm's marketing mix similarly.

A target Market is one particular group of potential customers that organization seeks to satisfy with a product. Different marketing mixxes are developed for each target market to satisfy their specific wants and needs

Product Differenttiation exist when a product or barand is precieved as different from the competitors on any tangible or intangible characteristic. the terms also refer to strategy in which one firm promotes the features of its product over the features of competitive product in the same market.

Product positioning refers to the decisions involved in shaping the product's image in the customer's mind. This image are define relative to competing products.

Marketing Plan is the organization's statement of marketing strategy and the specification of the activities required to carry out the strategy. Its identify target markets and provides general guidelines for developing the marketing mix. Additional information in the plan may include environtmental analysis, market research plans, cost estimates, and sales forecasts.