- It begins with an assesment of the situation confronting the firm.
- Situation analysis identifies the company's relative strength and weaknesses, as weel as the opportunities and threats posed by marketing environment. (SWOT)
- Based opn the information, marketing objectives for specific products and markets are establish.
- The developement of the marketing mix reflects the objectives set for each product/market combination
Wasssssupppp.
hai Guys .... macam mau abis da 2009 ni... aku pla tengah tension coz cuti krismas sehari ja... so aku bloging2 ja la... kat sebelah ni wallpaper2 yg aku suka... wa cun siot... hehehe anyway to all my friends, i just wanna wish u Merry Christmas and happy new yaaaaa.... Adios Amigos ( ayat yg selalu7 Wilfred Osital guna..kwang...kwang...kwang)
The Process of developing a marketing plan
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